Emily Adams

Managing Editor

Emily is the Managing Editor at Website Planet.

Since joining the team in 2019, Emily has worked with writers and editors to publish articles on everything from website builders and freelance websites to email marketing software and logo design services.

With a degree in English Language and Linguistics under her belt, Emily started her career in print journalism before making the move to content marketing where she has written, edited, content managed and consulted on countless brands and clients. As a freelancer, she has worked with a fair few digital marketing tools, so it was only ever a matter of time before she decided to share her many thoughts about them at Website Planet.

Her favourite project to date is producing and managing the digital platform at the UN’s Climate Conference COP26. But, watching the Website Planet team and platform grow over the years has to be up there too.

When she’s not weighing up the strengths and weaknesses of the best email marketing software, she spends most of her time thinking, taking photos of, and talking endlessly about her (almost Insta-famous) cats Loki and Odin.

Published with Website Planet

Reviews

Toptal

If you’re looking for the world’s best developer or project manager, Toptal can help you find them. It’s got its screening process down to a fine art, so you know you’re only looking at the top 3% of all freelance talent. Hiring the best doesn’t come cheap, but then sometimes you really do get what you pay for…

4.8

Edited Posts

Elementor

Elementor gives you an unmatched level of design freedom for building your WordPress website. Thanks to its feature variety and powerful interface, there’s no limit to the kinds of websites you can create. However, the best features are reserved for the Pro plans, which don’t always justify their price.

4.4

STRATO Website Builder

STRATO offers an easy-to-use business-aimed website builder, a smooth user experience, and integrations with the rest of STRATO’s services. It’s still a little scant on features for more ambitious sites, and only available in a handful of regions. If you want to create a professional website quickly, though, STRATO could be just right for you.

4.3

Webnode

Webnode has some great features that you won't find elsewhere, including robust support for SEO and multilingual websites. That said, it also has some annoying limitations, and its editor is not the easiest to use. If you don't mind the learning curve, it might be the right choice for you.

4.3

Hostinger vs HostGator: One Web Host Is Much Faster in 2025

Hostinger and HostGator are two behemoths in the hosting industry. Boasting affordable, high-performance shared hosting plans for beginners and advanced, state-of-the-art VPS Hosting for experienced users, both hosts make similar promises. But do they deliver similar results? I wanted to find out for certain which host is better, which is why I ran comprehensive tests and...

5.0

Last updated: December 16, 2025

11 Best Black Friday Site Builder Deals: Up to 97% OFF [2025]

Black Friday Cyber Monday is officially here, bringing some of the biggest savings of the year. We’ve tracked down the top Black Friday site builder deals, and we’re continuing to add new offers the moment they appear. Whether you’re building your first site or upgrading an existing one, this is the perfect time to take advantage of the huge discounts. Look below for every...

4.0

Last updated: November 28, 2025

Best Wix Black Friday Cyber Monday Deals (50% OFF) for 2025

Build the Site You Always Wanted With Wix Black Friday and Cyber Monday are here – and if you’ve been thinking about building a website, this is the perfect time to do it. Every year, Wix rolls out some of its biggest discounts during the holiday shopping season, giving you a chance to save big on premium plans, domains, and powerful website tools. Wix now offers a 50%...

4.0

Last updated: November 28, 2025

Webflow vs. Wix: Which Platform Offers Better Value in 2025?

Webflow is well-known for its complex web design customization options, so I had my doubts that Wix could match up. But after testing both platforms for weeks, I can say that Wix’s creative power goes far beyond experimenting with colors and layouts. Wix’s drag-and-drop editor lets you customize every element down to a pixel to help you create unique designs. It’s not just...

4.7

First published: September 26, 2024

6 Best Open-Source Website Builders (+ SaaS Alternatives) [2025]

Not all free open-source website builders offer the same functionality – some can bog you down with unnecessary complexity. What’s more, some of these platforms lack consistent support and make it hard to find compatible themes and plugins. Ideally, you'd want to dive straight into creating your site without the hassle of endless setup and ongoing maintenance. So, to make...

5.0

First published: August 05, 2023

Best Free Website Builders for Nonprofits (TESTED) in 2025

While there are many good free website builders out there, few truly meet the needs of nonprofits. Some lack essential features like donation collection or event management, while others are too limited unless you pay for an upgrade. You need a website that looks great and helps spread the word about your mission without breaking the bank. In an ideal world, it would help...

4.4

First published: February 14, 2019

9 Absolute Best Wix Real Estate Templates (+3 Alternatives)

Wix has an unmatched selection of templates for real estate agencies, but they’re not all born equal. So picking the right one for your business is no easy task. You need something that looks good, speaks well of your business, has your contact information, and maybe has a map to show people where you are. You can add a booking/appointment app to any Wix website, but having...

4.7

First published: March 25, 2019

7 Best Free Online Boutique Website Builders in 2025

There are tons of website builders out there that all promise to help you set up your boutique, which means that picking the best one can be challenging. Plus, not all of them can give you the presentation and sales features you need. Choose wrong and your brand might never see the light of day; choose right and your sales could increase dramatically. As someone who has...

3.8

First published: August 13, 2018